Who We are (Our DNA)

We are all things Digital


CHOOSE Digital is a fully integrated digital marketing business driving customer acquisition strategies and delivering strong return on investment for its clients. The Performance Marketing arm of CHOOSE Digital helps businesses make the most of their online presence.


Via measuring traffic, monitoring conversions, optimising paid advertising campaigns and web pages we help brands achieve their business goals. Our tried and tested approach delivers valuable interactions and customer experiences that drive real commercial results for our clients. For the last 20 years we have developed a range of services to cater to every digital marketing need our clients have.


As a one-stop shop, CHOOSE Digital’s integrated team will drive the results you want without compromising on messaging and creative execution. Driving strong return on investment through ongoing analysis, full transparency on metrics, unbiased reporting, and delivering insights and recommendations is at the heart of CHOOSE Digital’s service offering.


CHOOSE Digital’s is recognised as a leader in many fields including but not limited to Social Media and Search Engine Marketing. CHOOSE Digital has invested heavily in best of breed tools and platforms to ensure we can measure all key criteria, identify key areas of drop off and then optimise to achieve continual increases in ROI.

CHOOSE Digital’s approach provides full transparency on which channels work best for clients depending on the campaign objectives, target demographic and budget. CHOOSE Digital have experts in each channel of marketing and provide unbiased reporting in an integrated approach.

Warren Barry

Warren Barry

Managing Director

Warren has been involved in the digital space for over 20 years and has been actively involved in taking several companies to float. He has setup and sold several digital agencies over the years most recently Blackglass and Gruden.

Warren has a BSC from UNSW and a MBA from UWA.  Warren’s key area of focus is developing online strategies for companies but also working with them on developing ways to commercialise and monetise their digital footprint.

Recently returning home from 16 years on the Eastern Seaboard, Warren leads the business development of new clients for CHOOSE Digital – a strategic growth area for the company. Warren’s role is nationwide, supported by strong networks developed over the years who specialise in core areas of digital and mobile products and services. With his experience in multiple marketing agencies, as well as being the founder of Blackglass (what is now Gruden’s Performance Marketing arm), Warren leads all new client engagements from a strategic point of view. Understanding the clients’ commercial needs and gathering the key requirements, Warren and his team develop tailored digital solutions that offer commercial results and strong returns (ROI).

Over his journey to date, Warren has worked with very high-profile clients including Telstra, AFL, CUB, Betta, Sydney Airports, Adelaide Airports, Curves Gym, Shop a Docket, Sealink and The Agency to name a few.

He is a firm believer in achieving the best ROI for his clients through sound digital marketing, data analytics and utilising the best possible tools and talent to do the job properly.

Gary Knights

Gary Knights

Creative Director

Gary has been in the digital space for over 20 years, working as a Digital Creative Director for various organisations in that time. He has a real passion for digital communication and marketing, utilising the latest tools and strategies to ensure the best possible outcome and ROI are achieved.

Over his career he has worked with such brands as Telstra, Clough, Communicare, MyFiziq, RosterElf, CUB, AFL, The Agency Partners, The ABN Group, Webb & Browne-Neaves, Dale Alcock Homes, Celebration Homes, as well as various publicly listed companies. He has delivered on various digital strategies from Websites, EDM Campaigns, Banner Campaigns, SEO, SEM and Social Media. His ability to fully understand the brand and brand values of a client has seen these strategies reach their full potential in the online medium.

His strengths lie in a solid UX / UI understanding. He designs a LOOK by understanding how a BRAND can best utilise TECHNOLOGY. How that TECHNOLOGY FEELS is defined by a strong digital STRATEGY and UX. Based on that STRATEGY and UX we develop CONTENT to support the BRAND message and goals.

Users are at the heart of everything we do.

Gary has also won various industry recognised awards in the past 20 years for his creative work for brands such as Alinta Gas, Telstra, The Art Gallery of WA, Evans & Tate Winery, Red Cross, Palandri Wines, The Vines and Cadburys.

When he’s done creating for the day, you’ll find Gary enjoying a nice glass of red or strumming his collection of guitars.