Planfarm is one of the most trusted research, agronomy and farm management consultancies in WA, servicing large family farms and corporate farms in the Wheatbelt.
They solicited CHOOSE Digital to give their website a fresh new look that would attract attention from national and international investors, but without losing relevance for their existing customer base.
Previously built upon a bespoke content management system (CMS), Planfarm’s website was rebuilt from scratch using Joomla in a record six weeks.
The new website is clean and easy to navigate for prospective customers and potential investors alike. We chose background images that showcase the natural beauty and symmetry of rural farm settings, as well as soft green and blue colour accents that embody growth and serenity.
As much of their business is based on personal relationship building, the website spotlights each team member in every branch office with in-depth background and qualification info. CHOOSE Digital also built a custom subscription form so visitors can register their interest in Planfarm’s research reports and monthly publications.
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