Anderson Redman was a well-known Perth-based accounting company, but they needed a brand revitalisation to reflect their expanded service offerings such as business advice, wealth management services and more.
After choosing the new name of AR Advisors, they engaged with Dash to design a new brandmark and secondary branding elements to visualise their new positioning and business strategy.
BRANDMARK EXPLORATION AND DEVELOPMENT
Using AR Advisor’s new brand keywords of wealth, connected and successful as a starting point, Dash developed a mood board to consider styles and imagery that would evoke the desired emotions.
After exploring a few different brandmark options, in the end of the diamond shaped logo was chosen to embody the concepts of quality, perfection and success. We selected a bolder colour palette and modern fonts to create a point of difference from the traditional styling of typical accounting companies.
CORPORATE STATIONERY AND SIGNAGE
Dash designed printed brochures that announced AR Advisors’ new branding to clients and partners, as well as their full stationery suite including letterheads, envelopes, email signatures and business cards. We were also responsible to designing new pull up banners and headers and footers for document styling.
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