OVERVIEW
Direct Connect is a free, no obligation service helping people connect their electricity, gas and water when they move house.
OBJECTIVES
- Maximise email and phone leads through the website
- Increase brand share of voice
SERVICES
Analytics, SEO (local, technical, on-page, off-page), paid media (including display and remarketing) and CRO (Conversation Rate Optimisation).
APPROACH
- Configured website analytics and phone tracking for a complete view of website lead generation
- SEO strategy to increase the brand’s visibility amongst people searching for utilities and services providers
- National and regional paid search campaigns to maximise sales volume
- Conversion rate optimisation to improve website lead conversion rate
OUTCOMES
- Ranking on page 1 of organic search results for 105+ core keywords
- Improved CPA (Cost Per Acqusition) by 70%
- Grew lead volume over 400%
- Grew website backlinks by 200%
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