OVERVIEW
The BSR Group is a franchisor operating in the electrical retail industry throughout Australia. The key focus of the Group is providing marketing and sales support to franchisees to enable them to succeed in a market which has progressively become more competitive.
OBJECTIVES
- Drive foot traffic to 200+ regional and metro bricks-and-mortar stores
- Increase online traffic
- Increase online sales
- Maximise ROI
SERVICES
- Full service work since 2011 through to 2019
- 9+ digital marketing channels
- SEO (local, technical, on-page, off-page), paid search, video, display, retargeting, analytics, social media marketing, CRO (Conversatio Rate Optimisation) and content amplification
APPROACH
- Agnostically managed all performance media and planned the non-linear paths to purchase
- Created shopping campaigns, but focused on limited categories to maximise results and penetration
- Leveraged content to generate visibility for the site
- Balanced paid search match types
- Utilised 2nd tier search engines to help fuel traffic growth
- Geo-targeted campaigns to drive foot traffic to local stores
OUTCOMES
- Engaged social media audience of 72,000+
- Increase transactions by 187% YOY
- 4,000+ keywords on 1st page of Google
- Increased average order value by 92% YOY
- Decreased cost-per-click by 62% YOY
Get your own project off the ground.