Mission Australia is a national Christian charity that has been helping vulnerable Australians move towards independence for 160 years. Their goal is to reduce homelessness and strengthen communities across Australia. Every day they support people by combatting homelessness, assisting disadvantaged families and children, addressing mental health issues, fighting substance dependencies, and much more. Christmas Lunch in the Park is Australia’s longest-running and largest community-funded Christmas event designed specifically for those most in need.
It started as a small-budget limited-scope Search Engine Optimisation (SEO) project for WA only, as a way for CHOOSE Digital to prove ourselves. Due to the immense success of this pilot project, the engagement has expanded in scope to include a similar SEO strategy for other states they operate in, as well as content creation for their new website.