Meet the Team

Meet the Team2019-08-15T10:13:09+08:00

Warren Barry


Warren has been involved in the digital space for over 20 years and has been actively involved in taking several companies to float. He has setup and sold several digital agencies over the years most recently Blackglass and Gruden.

Warren has a BSC from UNSW and a MBA from UWA.  Warren’s key area of focus is developing online strategies for companies but also working with them on developing ways to commercialise and monetise their digital footprint.

Recently returning home from 16 years on the Eastern Seaboard, Warren leads the business development of new clients for CHOOSE Digital – a strategic growth area for the company. Warren’s role is nationwide, supported by strong networks developed over the years who specialise in core areas of digital and mobile products and services. With his experience in multiple marketing agencies, as well as being the founder of Blackglass (what is now Gruden’s Performance Marketing arm), Warren leads all new client engagements from a strategic point of view. Understanding the clients’ commercial needs and gathering the key requirements, Warren and his team develop tailored digital solutions that offer commercial results and strong returns (ROI).

Over his journey to date, Warren has worked with very high-profile clients including Telstra, AFL, CUB, Betta, Sydney Airports, Adelaide Airports, Curves Gym, Shop a Docket, Sealink and The Agency to name a few.

He is a firm believer in achieving the best ROI for his clients through sound digital marketing, data analytics and utilising the best possible tools and talent to do the job properly.

Gary Knights


Gary has been in the digital space for over 20 years, working as a Digital Creative Director for various organisations in that time. He has a real passion for digital communication and marketing, utilising the latest tools and strategies to ensure the best possible outcome and ROI are achieved.

Over his career he has worked with such brands as Telstra, Clough, Communicare, MyFiziq, RosterElf, CUB, AFL, The Agency Partners, The ABN Group, Webb & Browne-Neaves, Dale Alcock Homes, Celebration Homes, as well as various publicly listed companies. He has delivered on various digital strategies from Websites, EDM Campaigns, Banner Campaigns, SEO, SEM and Social Media. His ability to fully understand the brand and brand values of a client has seen these strategies reach their full potential in the online medium.

His strengths lie in a solid UX / UI understanding. He designs a LOOK by understanding how a BRAND can best utilise TECHNOLOGY. How that TECHNOLOGY FEELS is defined by a strong digital STRATEGY and UX. Based on that STRATEGY and UX we develop CONTENT to support the BRAND message and goals.

Users are at the heart of everything we do.

Gary has also won various industry recognised awards in the past 20 years for his creative work for brands such as Alinta Gas, Telstra, The Art Gallery of WA, Evans & Tate Winery, Red Cross, Palandri Wines, The Vines and Cadburys.

When he’s done creating for the day, you’ll find Gary enjoying a nice glass of red or strumming his collection of guitars.

Marcin Berus


Marcin is the Head of Performance Marketing at CHOOSE Digital, a full-service digital marketing agency with an integrated approach to drive customer acquisition and help brands achieve their business goals.

Marcin started his career in online marketing, after obtaining a Master in Economy, at multi award winning digital agencies such as Performance Media, Blackglass/Gruden, Accordant as well as on client side at Racenet and at Clean Health Fitness Institute, where he led both businesses through successful digital transformation.

He possess strong expertise and skills across different verticals in online marketing from finance, education, automotive, e-commerce to gambling & sports. With his passion for digital marketing and data driven approach, Marcin is known as a great leader and an innovative performance marketer always eager to achieve and exceed digital marketing strategies for business growth.

Mike Bullen


Mike Bullen is a digital marketing consultant, digital revenue coach, growth hacker and serial inventor/entrepreneur who combines a solid digital background with the technical know-how to deliver real results.

Over the last 18 years, Mike has worked with a range of private, public and government clients such as AHG Ltd, Water Corporation, BankWest, Tourism WA and Perth’s original incubator for digital talent, adultshop.com.

With a passion for the Perth start-up scene, Mike usually has a project or two of his own on the side, where he hones his results-driven approach. His latest ventures include a Social Network for Golfers GetInTheHole.Golf and an auction-based Competition Club, WinBig.com.au.

Mike’s ability to generate more leads, more sales and ultimately more revenue for his clients is a testament to his proficiency with SEM, SEO, web analytics, marketing automation, UX / CX, email marketing, and social media marketing, including social advertising, and earned media amplification.
Mike’s focus when delivering projects is to optimize & amplify digital experiences to generate more leads, more sales and more revenue.

Work with us and watch your business take off.