Social Media Advertising Agency
You need to be as savvy as your customers if you want to reach them in their social circles. When done right, your social media ads can attract, engage, entice and convert.
Knowing your audience
Your customers are on social media to create, share, laugh and bond – with like-minded people, brands and causes that are important to them.
Our people at CHOOSE Digital are no strangers to social media. We understand why people visit the platforms they visit, how they interact in those social arenas, and how we can fit your messaging seamlessly into that audiences’ social lives.
Resulting in campaigns that ride trends, delight the customers and drive results for you.
Ad format expertise
Every one of the popular social media platforms continues to introduce new ad formats, and update existing formats, ad infinitum.
We keep track of all new ad developments for Meta (Facebook and Instagram), YouTube, TikTok, Pinterest and others, and then study the new formats with your goals as the focus. We then choose the best ad format that will help you reach those goals in the context of the audience’s expected experience.
We’ll continue to monitor and track your ads’ effectiveness, taking advantage of all the functionality the platforms offer to help optimise your campaigns.
Part of knowing your audience is knowing what message they’ll respond to. Our clever wordsmiths write copy that fits the ad format, captures the attention of your audience and entices them to take action.
Hand-in-hand with the social media advertising team, the copywriters will A/B test several versions of the copy to ensure we cut through the noise with the right message that delivers on the KPIs.
Tracking the success of social media ads means keeping track of each social site’s reporting dashboard, sifting through the noise and bringing together only the most useful metrics from each.
We carefully track all of the important metrics for you, and provide regular, accurate and transparent reporting around conversions, landing page views, sales and all the metrics that are important to your business – ensuring optimal return on ad spend for all paid social media campaigns.
Our Social Media Advertising Services
Social Media Advertising Frequently Asked Questions
Most businesses will want to run social media ads, especially if you want to build an audience, sell a product, promote content like a video or e-book, or educate your audience about your business.
You can do all of these seamlessly with a well constructed ad that contains a persuasive message and doesn’t interrupt the customer’s browsing experience.
Social media advertising helps you build a strong connection with an interested audience of existing and potential customers – in their element.
When done right, social ads can allow you into your audience’s digital lives, further strengthening your relationship with them. It also provides valuable information about your audience’s behaviours, habits and interests.
It’s certainly possible to learn some basic social media advertising techniques on your own with help from some online resources.
Keeping up with all of the new ad formats, ever-changing targeting and reporting dashboards on all of the important social media sites is time-consuming. Time that is better spent working on the other elements of your business.
Your best bet is to partner with a social media advertising agency who’s on top of it all, and adds the copywriting chops to give your ads that added oomph.
Gone are the days when all you had to focus on were likes, comments and shares. As for any campaign, you want to know whether you’re getting the results that matter.
Other metrics you want to measure include conversions, landing page views and sales. We track all of these for you, ensuring you are getting return on ad spend for all paid social media campaigns and giving you regular and transparent reporting demonstrating our results.