The top 5 positions on Google are where the magic happens and where you want to be. We deploy the full range of on-page, off-page and technical SEO techniques that will make Google your best friend.
SEO is the backbone of what we do
We started as an SEO company, and it has formed the backbone of what we do. And in truth, it forms the backbone of any strong digital marketing effort – since it ultimately serves as the foundation of your overall brand presence.
With a strong SEO foundation in place, Google and users alike will find your content to be useful and relevant, and your website to be easy for your users to browse and for Google to crawl.
In-depth SEO audit
SEO affects everything, from your ability to get noticed, to the usability of your site, to how users experience and interact with your content. That’s why we deploy a team of experts, each of whom specialises in a different aspect of SEO, to conduct an in-depth SEO audit of your website and those of your competitors.
We’ll find and fix crawling errors, mobile optimisation problems and site speed issues on your website, and offer content guidance that will keep site visitors (customers) around.
SEO requires consistent and ongoing maintenance to make sure your content and your site are conforming to the always-changing best practices for SEO. We’re monitoring your campaign at every level, making adjustments when necessary to keep you at the top of the ranks.
We want you to hold us accountable, which is why we provide you with regular, ongoing reporting and status updates. And we want you to feel comfortable reaching out to any member of the team any time you need a debrief.
Content that delivers to your audience
Our SEO-friendly content isn’t just cookie-cutter, keyword heavy, cliche ridden copy. It’s aligned with your brand identity, useful and engaging for your audience, constructed to be search-engine friendly, and optimised for the conversion funnel. It will reach your audience where they are in the purchase journey, at the right place, with the right message at the right time – and then drive them to action.
SEO and SEM, the one-two punch
With good SEO in place, a strategic SEM campaign will make it even easier for customers to find what they’re looking for and take action. Visibility and usability, combined with laser-targeted paid ads, allows you to stay on top of peoples’ minds always.
Our SEO Services
SEO Frequently Asked Questions
If your business is online, then most likely, the answer is yes. SEO is flexible in nature and can be implemented for businesses of all sizes.
But the beauty is that with the right SEO, you can establish yourself as an authority on a topic, which sends the right signals to Google and your users.
The exposure, combined with the positive user experience, sets the foundation you can later build upon with ever more targeted digital marketing initiatives.
SEO is one of the most important factors in determining how high your website appears in Google, Bing, or other search engines.
It’s the practice of optimizing a website to rank higher in search results – by providing content people are searching for, earning high-quality backlinks to that content from authoritative sites, and making technical adjustments to your website to make it easier for search engines to read.
With all of these ingredients, SEO can solidify your position at the top of search.
If you’re a small business just starting out, it’s certainly possible to learn some basic SEO techniques, and there are plenty of online tutorials to help you out.
But Google has more than 200 ranking factors they use to judge where your website lands in search, and you’ll probably want experts around to help you keep tabs on those.
If you aren’t seeing any results, or you’re growing and need someone to take you to the next level, hiring an SEO agency in Australia is usually the smartest choice.
Getting to the front page of Google is just one of the benefits of good SEO. Well constructed information in your search listing will encourage people to click; rich content can help you start ranking for a larger and larger number of different keywords while keeping visitors around longer; compelling calls-to-action will drive leads and conversions; and quick page load times will keep people from leaving your site too soon. So when you look at your organic traffic (ie, traffic from SEO), you’ll want to look at a few metrics like traffic, conversions, bounce rate, keyword rankings and more.
Keyword research helps you understand what people are searching for so you can make sure your content is relevant and useful for them. It involves analysing search volume and competition for various terms, as well as how closely related those terms are to one another. Google Keyword planner can be somewhat useful for this, but there are quite a few other tools that together offer a rich tapestry of keyword opportunities.
You can use this research to optimise your pages for the most-searched keywords, add supporting keywords to attract additional traffic, determine if your pages are matching the search intent of users (and course correct if necessary), and identify new topics to write about, and so much more. Keyword research is no longer just about filling your pages with a few high-volume keywords.
It’s a seriously powerful proactive that can shape the entire way you communicate with your audience.