SEM is like a surgical knife. It offers precision targeting, allowing you to cut through the noise and reach the right people, at the right time with the right message.
Aligned with your business goals
There’s something important at the other end of your link, whether that’s a sales enquiry, a promotional video or a product to buy.
A successful AdWords campaign needs to be targetyour exact goals, which is why we work hard to learn your business and understand your goals completely before launching any campaign.
With knowledge in hand, our team of savvy copywriters and AdWord experts craft compelling ads that drive the exact conversions you want.
We don’t treat your campaigns as a set-and-forget operation. Target audience, bid fluctuations, subject lines, calls-to-action, and other copy … these are all of the levers you can pull to drive better and better results.
With your business goals in mind, our AdWords team constantly monitors your campaigns and adjusts the levers as necessary to ensure you’re always reaching the right audience at the lowest possible cost.
When you’re running paid ads, it’s important to get the most out of every dollar you spend. We’re Google Ads certified, intimately familiar with all of the bidding strategies, and can deploy the strategy that’s best able to return the results you want, without wastage.
Whether it’s using automated bid strategies to target a specific return on ad spend, or remarketing to consumers ready to buy, we make sure you get the most out of your ad spend.
SEM is both an art and a science, and the messaging is the art-part of the equation.
If our precision targeting is part of the recipe, the content and messaging is our secret sauce. We deploy our copywriting team to craft messaging that draws people in and entices them to click, watch, submit a question or whatever goal you had in mind.
Working hand-in-hand with our SEM experts, our copywriters will A/B test subject lines and copy to give your customers the added encouragement they need to click that link.
Our SEM Services
SEM Frequently Asked Questions
If you’re not using paid media, you’re missing out on a huge opportunity to grow your business, because it can help you reach people who are already interested in what you have to offer.
Not only does it help you get your foot in the door with new customers, but it also helps you find customers who are ready to buy something or take some other action beneficial to your business.
It’s also measurable. You can tell exactly what kind of impact your ad has on your target audience, and if it’s not reaching the right people or speaking to them in the right way, you can adjust it accordingly.
SEM can allow businesses of all sizes to get the word out quickly. For smaller companies, paid media can be a great way to gain brand recognition while you’re working on your longer-term SEO strategy. Or build leads for future campaigns.
For established companies, paid media can super-charge your efforts to gather leads, drive purchases or collect enquiry submissions.
It will also give you some great real-time feedback about who your customers are and what they respond to, which you can then use to optimise your messaging on digital and other channels.
First you need to be clear on your goals and use those as the KPIs for your digital team or any digital agency you work with.
Common metrics include conversions, conversion rate (CVR), cost per acquisition or action (CPA), cost per click (CPC), click-through rate (CTR), return on advertising spend (ROAS) and search impression share.
When you work with us, we help you get clear on what your specific goals are for your campaign, and hold ourselves accountable for meeting and exceeding those KPIs.